Chief Marketing Officer

Job Description: Chief Marketing Officer
 
Overview
Mid America Bank seeks a visionary and results-driven Chief Marketing Officer (CMO) to lead transformative marketing strategies that drive growth, strengthen brand positioning, and deepen customer connections. This pivotal role demands an innovative leader who thrives on challenging the status quo, driving strategic change, and delivering measurable impact.
As CMO, you will craft and execute a forward-thinking marketing strategy that enhances engagement, accelerates business expansion, and sets the bank apart in a competitive landscape. You will spearhead digital transformation, harness data-driven insights, and launch high-impact campaigns that redefine industry benchmarks. Success in this role requires a bold, adaptable leader who excels in fast-paced environments, fosters innovation, and leverages analytics to shape the bank’s future success.
 
Key Responsibilities

• Develop and execute a results-driven marketing strategy that aligns with the bank’s growth objectives and customer-centric vision.
• Drive brand differentiation through compelling messaging, creative storytelling, and digital innovation.
• Lead multi-channel marketing campaigns, integrating digital, traditional, and relationship marketing to optimize reach and impact.
• Utilize data-driven insights, market trends, and competitive intelligence to refine marketing initiatives and maximize ROI.
• Champion digital transformation, leveraging AI, automation, and analytics to enhance customer engagement and optimize marketing performance.
• Oversee the bank’s website and intranet, ensuring both platforms align with marketing strategies, enhance user experience, and effectively support customer and employee engagement.
• Oversee marketing budgets, ensuring strategic investment in high-yield opportunities.
• Build, develop, and lead a high-performance marketing team, fostering a culture of innovation, accountability, and excellence.
• Forge and maintain strategic partnerships with vendors, agencies, and industry leaders to amplify brand impact.
• Represent the bank at key industry events, positioning us as a thought leader in financial marketing.

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 10+ years of experience in senior marketing roles, preferably within financial services or a fast-paced, highly regulated industry.
• Proven success in developing and executing high-impact marketing strategies that drive growth.
• Expertise in brand management, digital marketing, analytics, and customer experience optimization.
• Strong leadership skills with the ability to inspire, challenge, and drive high-performance teams.
• Strong public speaking and presentation skills, with the ability to effectively represent the bank at industry events, media engagements, and community functions.
• Excellent strategic thinking, problem-solving, and decision-making abilities.
• Exceptional communication, negotiation, and stakeholder management skills.

• Ability to pivot quickly in response to market changes and business needs.
• Experience integrating AI-driven tools, automation, and analytics into marketing strategies.
• Deep understanding of financial products, regulatory considerations, and risk management in marketing.
• Track record of successful product launches, digital transformation initiatives, and brand elevation.
• Confidence in public speaking with experience addressing large audiences, conducting presentations, and engaging with the media.

• Competitive base salary with performance-based bonuses.
• Comprehensive health, dental, vision, and life insurance.
• 401(k) with company match.
• Generous PTO and paid holidays.
• Professional development and leadership training opportunities.

• Resume: Demonstrate your leadership impact, marketing expertise, and strategic accomplishments.
• Cover Letter: Share your vision for the role, your leadership philosophy, and how you drive marketing success.
• Portfolio: Showcase past campaigns, brand strategies, and data-driven marketing wins.
• Performance Metrics: Provide tangible ROI examples demonstrating your ability to drive business growth.
• References: Submit three professional references from executive leadership, direct reports, or key industry contacts.

About Us

Mid America Bank is proud to be a locally owned and operated community bank in Central Missouri. While experiencing tremendous growth year after year, the bank prides itself on remaining responsive enough to serve its customers and being an integral part of our community's and their needs. We also strive to make MAB a great place to work. We offer 100% employer paid medical benefits for you and your dependents, work-life balance for all our associates, and focus on learning and development with career advancement opportunities.